It's a conundrum for sure: one sees how social media platforms can create wholly personalised feeds and become successful as a result, but do we like the societal outcome it can seemingly lead to? If everyone could achieve that level of targeting, would we all benefit from it? Probably not.
Thanks for writing this, it clarifies a lot. Your point that the primary issue with personalisation is one of definition realy resonated.
It's a conundrum for sure: one sees how social media platforms can create wholly personalised feeds and become successful as a result, but do we like the societal outcome it can seemingly lead to? If everyone could achieve that level of targeting, would we all benefit from it? Probably not.